Every format,
in context.

Sizes are the boring part. What changes your revenue is behaviour — where a unit sits, when it appears, and how it moves as the reader scrolls.

Web behaviours
14
Loader
2.3 KB
Engine
9.5 KB

Elevator rail rides the column

Web

Behaviour, not just size

These run on your site through AdGhost Core. Filter by how you want the page to feel.

  • Inline Auto-placed

    Inserts units inside the article at safe paragraph boundaries. Zero HTML on your side.

    • In-content

  • Elevator rail Rides the column

    Sticks below your header and travels down its wrapper as the reader scrolls, then back up. Dwell time without a second request.

    • In-content
    • High-impact

  • Sticky sidebar Sticks in column

    Holds position in the sidebar while the article scrolls past. The simplest viewability win available.

    • In-content

  • Smart anchor Scroll-aware

    A bottom bar that hides while the reader scrolls down and returns when they scroll up. Collapsible, with a close control.

    • Anchored
    • High-impact

  • Top anchor Pinned

    The same bar pinned to the top of the viewport, with a minimise tab so it never traps the reader.

    • Anchored

  • Docked panel Minimisable

    A side panel anchored to the viewport edge with its own minimise tab, so the reader chooses whether it stays.

    • Anchored
    • High-impact

  • Float to corner Timed / scroll %

    An in-content unit that detaches and floats to a corner once it leaves view, keeping the impression alive.

    • High-impact

  • Bubble Timed / scroll %

    A compact button-sized unit that expands on tap. The lightest high-impact format in the library.

    • High-impact

  • Slide-in Timed · scroll · exit

    A panel that slides in on a trigger you choose — after N seconds, past a scroll depth, or on exit intent.

    • High-impact

  • Native card In feed

    A sponsored card built from your own component styles, labelled clearly. The lowest UX cost in the set.

    • Native
    • In-content

  • Sticky video On in-view

    An in-page player that shrinks to a corner when scrolled past, muted by default, with its own close control.

    • Video
    • High-impact

  • Rewarded Click only

    The reader opts in to unlock content. Never self-opening — a rewarded ad that opens itself loses the payout.

    • Opt-in
    • Video
    • Google policy

  • Interstitial Google-controlled

    Shown by Google between page navigations and frequency-capped by Google, which is what keeps it policy-safe.

    • High-impact
    • Google-capped

  • Overlay Timed · scroll · exit

    A centred overlay on a dimmed page. Disabled by default and gated behind an explicit policy switch.

    • High-impact
    • Policy-gated

App

In-app units, to scale

App inventory is bought by size and placement rather than by scroll behaviour, so these are drawn at their true relative proportions.

  • Rewarded video 9:16

    User opts in for an in-app reward. Highest eCPM in mobile.

  • Interstitial Full screen

    Between natural breaks — level end, session start.

  • Medium rectangle 300×250

    In-feed or between content blocks.

  • Native Fluid

    Matches your own components. Lowest UX cost.

  • App banner 320×50

    Anchored, persistent, low intrusion.

  • App open 9:16

    Shown on cold start, before first paint of your UI.

Questions

Which ad formats earn the most for publishers?
High-impact formats — sticky rails, anchors and rewarded video — usually earn the most per impression because they hold viewability for longer. But the highest-earning format is the one your layout can carry without pushing readers away, which is why we pick placements per site rather than switching everything on.
Will these formats slow my site down?
Only the formats you enable are downloaded. The loader is about 2.3KB and the engine about 9.5KB gzipped, with each behaviour file fetched only when your configuration uses it. Ads request lazily as the reader approaches them, and space is reserved before they load so the page does not jump.
Do high-impact formats break Google policy?
Not when they are configured correctly, which is most of the work. Rewarded ads must be opened by a reader click — a self-opening rewarded ad forfeits the payout. Interstitials are shown and frequency-capped by Google itself. Overlays ship disabled behind an explicit policy switch. Every unit carries an ad label on real fills only.
Can I choose which formats run on my site?
Yes. Every format is opt-in per ad unit, and any of them can be disabled without touching your templates. We recommend a starting set based on your layout and traffic, then adjust from what the reporting shows.
What is the difference between a sticky sidebar and an elevator rail?
A sticky sidebar holds one position while the article scrolls past it. An elevator rail travels down its wrapper with the reader and back up again, so it stays in view across a much longer stretch of the page. The rail earns more dwell time from the same single ad request.

Not sure which to run?

We pick the formats and placements that earn most without costing you readers.

Get a free revenue audit